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Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from trendyessentials.co.ke (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information , email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

The information we collect through our Site helps us provide you with information specific to your needs and interests.

In this Privacy Policy, “we”, “us”, “our” and other similar references mean Trendy Essentials and “you” and “your” and other similar references mean a specific user of the Site. By visiting the Site, you accept the practices described in this Privacy Policy.

We update our business practices, Privacy Policy to keep our sellers and buyers informed about their rights and relationship with Trendy Essentials. By visiting The Trendy Essentials, you accept the Privacy Policy, the Cookie Policy and the Terms (for the purposes of this document “Terms” mean what is stated in the Terms and Conditions governing use of, sales and purchases made via the Website).

Therefore the customers are encouraged to frequently visit these sections in order to be updated about the changes on the website. Modifications will be effective on the day they are posted. This Privacy Policy applies to Trendy Essentials solely and does not apply to websites maintained by other companies or organisations to which we link to and from.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

At times, we also may ask for your details for authentication purposes. This includes address and telephone number which we use for delivery and pick-up services. All the information combined along with your shopping details and website account details shall be utilized to send you more personalized information and marketing updates or any purposes we may describe when you provide the information or other reasons with your consent.

If you have expressed a dissent in sharing the personal information that is required, we might not be able to provide you all the services you have asked for. Please note that we keep all the data anonymous.

SHARING YOUR PERSONAL INFORMATION

Sometimes, we share your information with trusted third parties which include delivery couriers, direct marketing companies, Google/ Facebook, IT companies supporting the website etc.

These information are regulated by policies to keep your data safe and protected. We provide your data to the third party to perform a particular service.

The amount of data provided would only be as much it is mentioned in our contract with them and no more. At any given point, if you stop using our services, the information is either removed or held anonymous.

Besides, in case of fraud management under certain circumstances, we may share our system information with law enforcement bodies, police or other regulatory or Government bodies.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

The Site is not intended for individuals under the age of 18 (unless there is parental supervision .

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@trendyessentials.co.ke

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